Fast Vs Fast Adidas WC 2010 Ad

The first of the World Cup 2010 specific ads that features on this blog.





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The names behind the ad
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Project F50 adiZero: Fast vs. Fast
Client adidas International
Creative agency 180 Amsterdam
Executive creative director Andy Fackrell
Copywriter Peter Albores
Senior art director Martin Terhart
Senior producer Joe Togneri
Digital agency 180Riot
Digital creative director Todd Bois
Director of digital planning Michael Aneto
Digital producer Peter Bassett
Production company Knucklehead
Directors Johnny Green, Gary Shore
Producer Matthew Brown


Comment:
A superbly executed ad that wouldn't be out of place in a Wachowski Brothers World... a beautiful Moriconnesque background score enhances the voice over and the hyper real video effects.

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