Friday, May 21, 2010

Ideas Recycled: Cost Cutting by Budweiser?

Budweiser has traditionally been at the forefront of creativity in ads and it is quite surprising that they would reuse one of their older ads from NFL for a worldwide event like the football WorldCup of 2010.

Could have been a simple case of cost-cutting where Budweiser did not want to spend for a new ad before the World Cup itself.. but it is sad to see brands like BUD recycle ads for different events( and no this is no internet Meme -- it is an original ad)

The Original Stadium ad made for NFL about 3 years back




The New ad made before the drawing of the lots for Fifa World Cup 2010




Tell us what you think.. Are recycling of ads from different events across different Geographies a good idea? Does it keep the cost down? Does it hurt a brand that presents an image of being at the cutting edge?

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