Vintage Ad: Volvo vs Mercedes

This is how you use the marketing campaigns of rivals against them. Quite the anti-thesis to Avis -- We try harder campaign but works just as well.

Part Copy: It's Starting to sound like Mercedes-Benz is engineered like one other car in the world.
Its Curious.
Mercedes-Benz claims to be engineered like no other car in the world.
Yet recently , they've spent millions of dollars emphasizing such attributes as safety, durability, and longevity.
Qualities long associated with another car maker.
Volvo.


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