2:55 AM
Yagnyesh
Each world cup/Olympics throws up its share of Ambush marketing and this one is no different. Nike with the help of their long time agency -- Wieden and Kennedy have made this their non World Cup , World Cup campaign.
The 3 minute video version of this campaign has already set a record for the number of hits and features Rooney , Ribery , Drogba , Ronaldo along with Nike ambassadors Federer and Kobe Bryant.
The director of this 3 minute spot is Alejandro González Iñárritu best known for movies like Babel , 21 Grams and Ameros Perros. The Adidas Fast Vs Fast Ad with its hyperreality video that seemed to capture the mind when it came along , now pales in comparison to this campain.
The print ad version of the campaign lacks the impact of the Video Ad , and the execution is also not all that perfect -- Considering that the rival team also wears Nike shoes and their swoosh seem much more prominent than the one on the statue. A pedestal of some sort , would have also made a nice touch.
The series of ad features Wayne Rooney , Robinho , Ronaldo , Drogba and Ribery.
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