Iconic Ad Campaign: Got Milk?

In 1993 , as Americans switched to Soft Drinks, Health Drinks and other beverages  the sales of Milk took an obvious hit. This was the time when dairy processors in California decided to get together to fund a non profit marketing board – well to market Milk obviously.  The Marketing board – christened California Milk Processor Board , hired Goodby, Silverstein & Partners to come up with a campaign to market milk to the masses. Out of this exercise came the most successful and longest-lasting campaign of the CMPB – Got Milk? The first advertisement ran on October 29, 1993 and was directed by Michael Bay. The...

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Nike Write the Future Football WC 2010

Each world cup/Olympics throws up its share of Ambush marketing and this one is no different. Nike with the help of their long time agency -- Wieden and Kennedy have made this their non World Cup , World Cup campaign. The 3 minute video version of this campaign has already set a record for the number of hits and features Rooney , Ribery , Drogba , Ronaldo along with Nike ambassadors Federer and Kobe Bryant. The director of this 3 minute spot is Alejandro González Iñárritu best known for movies like Babel , 21 Grams and Ameros Perros. The Adidas Fast Vs Fast Ad with its hyperreality video that seemed to capture the mind when it came along...

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Print Ad: Mercedes Benz Sprinter Van

One of the newer ads on the blog. Ad for the Mercedes Benz Sprinter Van, trying to indicate the extra space in the van. The ad is slightly weird for me because , the spatially challenged person that I am, I find it difficult to understand if the ad shows the entire Van Size or just the size of the back of the van. Trying to play on the age old concept that vans are for Sport moms -- Tennis moms or Soccer Moms. Cliche'd Copy: Mercedes-Benz Sprinter Van Plenty of Room Some other links that might interest you.... More Print ...

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Video Ad: Bridgestone Superbowl Ad

First superbowl ad on the blog... might not be the best Superbowl ad but a really interesting one from Bridgestone. The CG Animals just love to scream their hearts out...

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Vintage Ad: Volvo vs Mercedes

This is how you use the marketing campaigns of rivals against them. Quite the anti-thesis to Avis -- We try harder campaign but works just as well. Part Copy: It's Starting to sound like Mercedes-Benz is engineered like one other car in the world. Its Curious. Mercedes-Benz claims to be engineered like no other car in the world. Yet recently , they've spent millions of dollars emphasizing such attributes as safety, durability, and longevity. Qualities long associated with another car maker. Volvo. Some other links that might interest you.... More Vintage Ads More Print ...

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Vintage Ad: Pizza Hut

Copy: Everyday 70,000 people wait 20 mins for this Pizza. (It must be worth the wa...

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Video Ad: Ericsson : One Black Coffee

This ad came out in mid 90's when India's cellphone market was largely niche. By todays standards the phone is a brick but was very small for 90s. An ad that immediately brings a smile to your face. Some other links that might interest you.... More Video ...

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