Nike Write the Future Football WC 2010

Each world cup/Olympics throws up its share of Ambush marketing and this one is no different. Nike with the help of their long time agency -- Wieden and Kennedy have made this their non World Cup , World Cup campaign.
The 3 minute video version of this campaign has already set a record for the number of hits and features Rooney , Ribery , Drogba , Ronaldo along with Nike ambassadors Federer and Kobe Bryant.

The director of this 3 minute spot is Alejandro González Iñárritu best known for movies like Babel , 21 Grams and Ameros Perros. The Adidas Fast Vs Fast Ad with its hyperreality video that seemed to capture the mind when it came along , now pales in comparison to this campain.

The print ad version of the campaign lacks the impact of the Video Ad , and the execution is also not all that perfect -- Considering that the rival team also wears Nike shoes and their swoosh seem much more prominent than the one on the statue. A pedestal of some sort , would have also made a nice touch.

The series of ad features Wayne Rooney , Robinho , Ronaldo , Drogba and Ribery.

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Print Ad: Mercedes Benz Sprinter Van

One of the newer ads on the blog. Ad for the Mercedes Benz Sprinter Van, trying to indicate the extra space in the van. The ad is slightly weird for me because , the spatially challenged person that I am, I find it difficult to understand if the ad shows the entire Van Size or just the size of the back of the van.

Trying to play on the age old concept that vans are for Sport moms -- Tennis moms or Soccer Moms. Cliche'd

Copy: Mercedes-Benz Sprinter Van
Plenty of Room



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Video Ad: Bridgestone Superbowl Ad

First superbowl ad on the blog... might not be the best Superbowl ad but a really interesting one from Bridgestone. The CG Animals just love to scream their hearts out.

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Vintage Ad: Volvo vs Mercedes

This is how you use the marketing campaigns of rivals against them. Quite the anti-thesis to Avis -- We try harder campaign but works just as well.

Part Copy: It's Starting to sound like Mercedes-Benz is engineered like one other car in the world.
Its Curious.
Mercedes-Benz claims to be engineered like no other car in the world.
Yet recently , they've spent millions of dollars emphasizing such attributes as safety, durability, and longevity.
Qualities long associated with another car maker.
Volvo.


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Vintage Ad: Pizza Hut

Copy: Everyday 70,000 people wait 20 mins for this Pizza. (It must be worth the wait)

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Video Ad: Ericsson : One Black Coffee

This ad came out in mid 90's when India's cellphone market was largely niche. By todays standards the phone is a brick but was very small for 90s. An ad that immediately brings a smile to your face.





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Vintage Ad: Flit

Flit, launched in 1923 and mainly intended for killing flies and mosquitoes, was mineral oil based and manufactured by the Standard Oil Company of New Jersey. The campaign was famous for its Quick , Henry, the Flit Slogan and for the drawings of Dr.Seuss in the ads.

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